Marketing diploma programs

Course Modules Consumer Behaviour Multiple media platform will be used to understand, analyse, and evaluate the motivations and behaviour of consumers giving you the tools to develop marketing strategies. You will explore theories on what, where, when, why and how a consumer makes decisions in different market segments. Marketing Strategies Clarify, qualify and manage the factors that render a business successful from a marketing perspective.

You will be able to apply strategies, address market issues and seize market opportunities for business advancement.

Services Marketing Strategies Recognize different aspects of service provision, identify issues and develop strategies to manage, create, inform and provide answers to various stakeholder. You will be required to collect factual information and conduct research to design the appropriate service.

Interactive Marketing Explore different aspects of digital marketing offered through mobile technologies and the internet. You will learn how these new technologies affect traditional marketing practices as well as the available applications serving interactive marketing. Important digital topics will be discussed including; Search Engine Optimization SEO , AdWords, social media, email marketing, digital marketing analytics, and inbound links.

Traditional marketing tactics from different domains will be critically analysed such as consumer behavior, brand and product management as well as pricing and promotions to support online strategies. Marketing Management Manage market variables and consumer orientation. You will assess how client needs and requirements affect marketing strategies. Marketing Research Develop the necessary tools to design a research plan, define sampling methods and analyse market collected data qualitative and quantitative are some of the key concepts you will learn in this course.

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Private Music Lessons. Community music school faculty. Valid Until: October 27, Who should attend. Marketing and sales professionals as well as entrepreneurs who want to have a better understanding how to market products in a more accurate, insightful, creative, and systematic manner. Middle management professionals preparing for general management positions.

Introductory Module a. Introduction to Business Planning b. Market Research c. Segmenting, Targeting, Positioning d.