DSW needed a way to keep customers engaged with their program and remind them where they stood and what they could earn by spending more at DSW stores. In early , DSW launched an email campaign aimed at reminding customers about their program. The campaign consisted of a personalized email detailing:.
What made the campaign so successful was the level of personalization. Customers earn rewards for each purchase based on a traditional point system.
The innovative part is that members can choose how to use their reward points. Beauty Insider members can redeem their rewards points for things like gift cards and discounts, helping to offset purchase prices without devaluing the products. Loyalty members can also redeem points for more exclusive things, like limited edition products or in-store beauty tutorials. Giving loyalty members the flexibility to choose enables Sephora to offer customers the deals and products they really want without cheapening the perceived value of their products.
Running the program through the app makes it radically easy for customers—no punch card to forget or lose, no sign-in required. Centralizing customer transactions this way creates a goldmine of data on customer preferences and behavior. Go-to drink orders, customer lifetime value , frequently visited locations, seasonal favorites—by shepherding customers toward its app, Starbucks can gather information on all of these habits and more, empowering the brand to offer more relevant perks and communication to its customers.
If a loyalty app is doable for your store, it can be a great way to collect and centralize customer data. Otherwise, a capable point-of-sale system can help you collect most of the same information. Amazon deals with heavy competition from other retailers like Walmart. You can find most of the products on Amazon elsewhere, too. Prime is how it differentiates itself and convinces customers to buy products through Amazon exclusively.
And it works—Prime members spend an average of four times more than other Amazon customers. For retailers in similar industries where products and price points are very similar across competitors, your loyalty program can become a differentiator and competitive advantage. Think of wholesale clubs like Costco. Give customers a reason to shop exclusively with you by offering value in addition to your products and service.
By charging a membership fee, you can give yourself some wiggle room to offer truly valuable perks. An upfront investment also encourages consumers to validate their purchase by spending more with you. Customers earn points with the XPLR Pass program in the traditional way on every purchase, and in some unique ways, like attending The North Face events, checking in at certain locations, and downloading The North Face app.
When it comes time to redeem rewards, customers can use points toward unique travel experiences, like a mountain climbing adventure in Nepal.
Consumers, we can be pretty cynical about brands and marketing initiatives. They know the end goal is always to convince them to buy more products and spend more money.
At the end of the day, the best loyalty programs keep its sights on the customer—driving real value that actually speaks to the power of loyal customers and their effect on a business. This one is a little different, but there are few brands with a more fanatical and loyal following than Apple. Sometimes, the most innovative loyalty program is no loyalty program at all. Not every retailer can build a loyal and dedicated customer base—the way Apple has—without offering rewards and incentives.
Customers who participate in the program receive a store-valued digital loyalty card and are able to top up and purchase items accordingly. This app also allows businesses to customize their loyalty programs through automated rule settings, based on order values, customer lifetime values and other customer segmentations. Customers are also able to follow an easy referral process through the app. Growave is another wonderful Shopify loyalty program app that focuses on increasing store engagement, conversion rates and sales, while also trying to encourage loyalty.
By providing different avenues for giving reviews, creating wish lists and offering links or UGCs to other social media platforms, the app encourages customers to have a more comprehensive brand experience. The app also incorporates a simple points system as well as a referral and VIP tiered system.
All in all, loyalty programs are perfect for raising loyalty levels and increasing retention. These are definitely the 10 best tools around. So, if you use one of these, you will definitely succeed in your job. When choosing a loyalty program software for your business, it is important to assess the software based on the following criteria: 1. User reviews- what are people saying about the software at the moment? Price range- does it fit within your budget?
This loyalty program operates as a tiered program, where gamblers can earn a combination of Tier Credits and Reward Credits. Here is a guideline of key questions to consider, when deciding how and why you want to set up a loyalty program: 1. Set your goals- what are you trying to achieve with the loyalty program? Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
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Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Articles Loyalty Program Apps: A Winning Combination A loyalty program app unlocks countless possibilities for eCommerce brands and brick-and-mortar retailers to engage the modern customer.
Focusing on Mobile Is the Future Smartphone apps are powerful tools that can be used both for customer acquisition and retention. In short, App Clips give participants a little taste of the full experience without a commitment. UK-based specialty beer retailer Beer Hawk uses a digital loyalty card system.
Mobile Wallet Opting to use a Mobile Wallet is far more convenient, because wallets are native applications available on all smartphone operating systems. Designing a Loyalty Program App in Record Time The only downside to launching a dedicated loyalty program application is that these solutions take a lot of time to build.
With a set of out-of-the-box loyalty app elements at your fingertips, you can speed up the development process by months, allowing you to focus your development resources on other projects. In addition to providing loyalty rewards, Swipely offers useful insights by providing analytics for customer spending patterns.
It also provides a customized marketing program for customer outreach including mobile marketing, direct marketing, social media marketing and more. Like Swipely, LevelUp combines payment with loyalty. The bonus to merchants is that there are zero payment processing fees.
SpotOn provides your business with a tablet that serves as your dashboard for tracking customer check-ins, rewards and analytics. Customers download the free SpotOn app or get a SpotOn card, then scan the app or card to earn and redeem rewards and perks.
Customers earn extra rewards by sharing on social media, encouraging them to spread the word about your business. You can create social, mobile and email marketing campaigns, measure results and manage your campaigns from anywhere with the tablet dashboard.
Visit Foursquare to claim or add your business listing and update it to get access to free tools and analytics. When customers who use Foursquare check in to your business or search for deals and rewards, they see your updates and offers. You can set up specials to attract new customers, or offer rewards to frequent customers, top-spending customers and more.
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